BUSINESS RESILIENCE AND CRISIS MANAGEMENT STRATEGIES IN A DYNAMIC GLOBAL ECONOMY

Organizations operating in today's global economy face an increasing number of disruptions, including economic instability, geopolitical conflicts, cyber threats, supply chain interruptions, climate-related disasters, and public health emergencies. These challenges have highlighted the importance of business resilience and effective crisis management in ensuring organizational continuity and long-term competitiveness. Business resilience refers to an organization's ability to anticipate, prepare for, respond to, and recover from unexpected events while maintaining essential operations. Crisis management provides structured processes that minimize disruption, protect stakeholders, and support organizational recovery. This review paper examines the relationship between business resilience and crisis management by exploring resilience frameworks, leadership, organizational culture, risk management, digital technologies, and business continuity planning. The paper also identifies implementation challenges and future trends influencing resilient organizations. The findings indicate that organizations integrating resilience into strategic planning improve operational stability, stakeholder confidence, innovation capacity, and sustainable business performance.