THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER TRUST AND BRAND LOYALTY

Corporate Social Responsibility (CSR) has evolved from a voluntary organizational practice into a strategic business approach that significantly influences consumer perceptions and organizational success. Modern consumers increasingly expect businesses to operate ethically, protect the environment, contribute to community development, and maintain transparency in their operations. Organizations that effectively integrate CSR into their business strategies often strengthen consumer trust, improve brand reputation, and foster long-term customer loyalty. This review paper examines the relationship between Corporate Social Responsibility, consumer trust, and brand loyalty by analyzing the major dimensions of CSR, stakeholder theory, ethical business practices, environmental sustainability, corporate communication, and customer engagement. The paper also discusses the challenges organizations encounter while implementing CSR initiatives and provides recommendations for maximizing CSR effectiveness. The findings indicate that well-designed CSR programs positively influence consumer attitudes, purchasing behavior, brand commitment, and sustainable business performance. Consequently, CSR should be regarded as an integral component of strategic business management rather than merely a philanthropic activity.