REVISITING THE PAST FOR INFORMING THE FUTURE: A BIBLIOMETRIC EXPEDITION ON SOCIAL MEDIA CUSTOMER ENGAGEMENT

  • Research Scholar, Sir Syed college, Kannur University.
  • Assistant professor, Sir Syed college, Kannur University.
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Customer engagement is an important marketing concept, and doubles the importance when its connected with social media. The companies can easily access and maintain relationships with their customers through social media is an opportunity. The study aimed to present the art of social media customer engagement studies and to find the potential area for future customer engagement studies.

Maya P P (2025); REVISITING THE PAST FOR INFORMING THE FUTURE: A BIBLIOMETRIC EXPEDITION ON SOCIAL MEDIA CUSTOMER ENGAGEMENT , Jana Nexus: Journal of Business and Management Studies, 1 (11), 48- 58 , ISSN 3108-348X. DOI URL: https://dx.doi.org/

Maya P P
Research Scholar, Sir Syed college, Kannur University.
India

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