STRATEGIC DECISION-MAKING AND ORGANIZATIONAL PERFORMANCE IN THE DIGITAL BUSINESS ENVIRONMENT

Strategic decision-making has become one of the most important determinants of organizational performance in today's digital business environment. Organizations operate in markets characterized by rapid technological change, globalization, intense competition, and continuously evolving customer expectations. Under such conditions, effective strategic decisions enable firms to allocate resources efficiently, respond to market changes, exploit emerging opportunities, and achieve sustainable competitive advantage. Digital technologies such as artificial intelligence, business analytics, cloud computing, and big data have significantly improved managerial decision-making processes by providing timely and accurate information. This review paper examines the relationship between strategic decision-making and organizational performance by discussing strategic planning, leadership, digital transformation, business intelligence, organizational culture, innovation, and risk management. The paper also highlights the challenges affecting strategic decision-making and presents recommendations for improving organizational effectiveness. The findings indicate that organizations adopting systematic, data-driven, and flexible decision-making approaches experience improved operational efficiency, financial performance, innovation capability, and long-term sustainability.